Put yourself into the shoes of customers’ and think what customers want. In order to sell more products and services, you need to master the minds of customers. You will make more profits by mastering this skill.
1. Use the word “fast” in your ad. People want fast results, fast delivery, fast ordering, etc. Nowadays, we usually value our time more than our money.
2. Use the word “limited” in your ad. People want to own or receive things that are exclusive or rare because they are considered more valuable.
3. Use the word “easy / simple” in your ad. People want easy ordering, easy instructions, easy to use, easy payments, etc.
4. Use the word “guaranteed” in your ad. People want to be sure they are not risking their hard earned money to buy your product.
5. Use the word “discount / sale” in your ad. People want to find deals. They could be rebates, one time sales, percentage offers, get one free offers, etc.
6. Use the word “you / your” in your ad. People want to know that you speak them. This will make them feel important and attract them to read the entire ad.
7. Use the word “testimonial” in your ad. People want to see credible proof before they buy your product. It should be reputable and specific proof.
8. Use the word “important” in your ad. People do not want to miss important information that can affect their lives. People would stop and take notice.
9. Use the word “free” in your ad. People want free incentives before they do business with you. They could be free books, accessories, services, etc.
10. Use the word “new” in your ad. People want new products or services that will improve their life like new information, tastes, technology, results, etc.