Most brochures that businesses put out today end up doing little to impact the sale of the business. By applying the 5 must-have elements listed below you will transform you brochure from trash can lining into a powerful sales tool.
1. A benefit-filled headline. On the cover of most brochures you will usually find no more than the company name, logo, and maybe a quick slogan like “is committed to excellence”. If you want to turn your brochure into a powerful sales tool you need to attract your prospect’s attention immediately.
2. Educational content. Prospects read brochures because they want to make the best buying decision. Make sure your brochure is written in such a way that your prospects will know more about your product or service after they read the brochure than they did before.
3. Unique Selling Proposition (USP). USP is something that separates you from your competitors. USP is a good statement of your competitors can not, or not say.
4. Proof. Every time you make a statement about the benefits that your product will bring, you need to back that statement up with evidence. Remember that most people are skeptical at first, but you can overcome the skepticism that with the evidence.
5. A low-risk deals. Once a customer has read your USP, your educational content, and your evidence, you need to encourage them to take the next step in the buying process.
If you want them to make a purchase, mention money-back guarantee. If you want them to call for more information, convincing them that they will not be suppressed. You need to try and remove all obstacles that might be preventing someone from taking the next step.
Include as many or elements that you can to ensure your brochure leads your prospects closer to making a buying decision.
When I use the term smaller it does not mean that it’s a one man show, but they are not part of the “BIG 6″. Now by saying that allows continued, smaller institutions have the hunger to succeed, they have a need to be customer service oriented, they have a desire to become more creative without fear of disturbing the upper management.
We believe that major advertisers deserve better results from their campaigns, make no mistake there is a major campaign has been launched but that will be the new creative minds to develop the next memorable moment in the history of advertising? If advertisers like General Motors, Ford, McDonalds, Coca-Cola, Microsoft, Burger King, Toyota, Home Depot, Wendy, Intel and many others find out what agency they are accustomed to working with and looking towards connecting with their consumers in big way, then they must look beyond the boundaries and bring a creative team that can help them do that. Consumers today are not stupid and in this age of reality television and the shock factor mentality, advertisers need to step up to the plate and shed their skin to be able to reach the new age consumers, the people who their core audience, people who will have brand loyalty.
Put yourself into the shoes of customers’ and think what customers want. In order to sell more products and services, you need to master the minds of customers. You will make more profits by mastering this skill.
1. Use the word “fast” in your ad. People want fast results, fast delivery, fast ordering, etc. Nowadays, we usually value our time more than our money.
2. Use the word “limited” in your ad. People want to own or receive things that are exclusive or rare because they are considered more valuable.
3. Use the word “easy / simple” in your ad. People want easy ordering, easy instructions, easy to use, easy payments, etc.
4. Use the word “guaranteed” in your ad. People want to be sure they are not risking their hard earned money to buy your product.
5. Use the word “discount / sale” in your ad. People want to find deals. They could be rebates, one time sales, percentage offers, get one free offers, etc.
6. Use the word “you / your” in your ad. People want to know that you speak them. This will make them feel important and attract them to read the entire ad.
7. Use the word “testimonial” in your ad. People want to see credible proof before they buy your product. It should be reputable and specific proof.
8. Use the word “important” in your ad. People do not want to miss important information that can affect their lives. People would stop and take notice.
9. Use the word “free” in your ad. People want free incentives before they do business with you. They could be free books, accessories, services, etc.
10. Use the word “new” in your ad. People want new products or services that will improve their life like new information, tastes, technology, results, etc.