When I use the term smaller it does not mean that it’s a one man show, but they are not part of the “BIG 6″. Now by saying that allows continued, smaller institutions have the hunger to succeed, they have a need to be customer service oriented, they have a desire to become more creative without fear of disturbing the upper management.
We believe that major advertisers deserve better results from their campaigns, make no mistake there is a major campaign has been launched but that will be the new creative minds to develop the next memorable moment in the history of advertising? If advertisers like General Motors, Ford, McDonalds, Coca-Cola, Microsoft, Burger King, Toyota, Home Depot, Wendy, Intel and many others find out what agency they are accustomed to working with and looking towards connecting with their consumers in big way, then they must look beyond the boundaries and bring a creative team that can help them do that. Consumers today are not stupid and in this age of reality television and the shock factor mentality, advertisers need to step up to the plate and shed their skin to be able to reach the new age consumers, the people who their core audience, people who will have brand loyalty.